How can brands deal with uncertainty?
The economy feels very uncertain right now. It can be a tough environment for smaller brands, but those that are smart and strategic can not only survive but potentially grow.
How brands can stand out in crowded categories
Standing out in a crowded category can be a challenge for any brand, especially a new player. But anyone can carve a niche for themselves even if they don’t have a unique offering.
Brands don’t need to do April Fools content
Every brand does April Fools Day posts, because it’s easy to make them. But maybe they shouldn’t.
The “authenticity” lie in marketing
A lot of branding gurus will tell you that being “authentic” is a key to brand and marketing success. I don’t think it’s actually that simple - and here’s what marketers can focus on instead.
The Strategy Behind Super Bowl Ads
What can you learn from Super Bowl commercial successes and failures? Listen to the latest podcast.
What can small US businesses do without TikTok?
TikTok may come back, but brands need to be ready if it doesn’t with these three core concepts.
Nike put itself in this mess
Nike brought in a new CEO to help correct its tailspin, but it’ll be hard to correct these two marketing principle mistakes.